Personal Branding – Bring your brand into the 21st Century:
What, why and how? Personal Branding has been around for quite sometime. What used to be corporate head shots is now Personal Branding. Personal Branding is more stylish and authentic. Our online presence is only going to get bigger. People are taking their personal brand to the next level for their business, social media and online dating. Essentially, your choice is to either guide and cultivate your personal brand, or let it be defined by someone else.
These days even our babies have a digital footprint and their own social media pages. Most of us have a pretty strong online presence and it’s just going to increase – this isn’t going away. Do you have a personal brand? Do you have professional photos and videos showing who you are? Do you still have a selfie on your professional LinkedIn page? Your personal brand should be constantly evolving – do you need to freshen up your online image?
If you are a professional anything – you need a personal brand. What do you want people to perceive about you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there values you want linked to your brand? What is your story? Once you understand how you wish your brand to be perceived, you can start to strategize about your personal brand.
What is your online presence? Evaluate the message you send out on a daily basis. Is it consistent? Is it positive? Does it represent you well? Is it authentic? What are you offering as your “first impression?” The world is extremely visual – especially now with all the social media. Photos and videos are taking over the internet. What are you putting out there?
I can help you with these questions. Together, we can create a first impression that will tell everyone who you are at a glance. Your personality and inner confidence (even if you’re still working on it) will shine. Contact me and let’s start working!
If you are going to show yourself out to the world, let me be the one that shows you how incredible you are so you can do that professionally. I will help you create a contemporary style personal branding that will portray strength and confidence.
If you need further personal branding consulting – I have access to a variety of branding specialists.
For any further questions – check out my FAQ page and then send me a note if you need more clarification!