You’ve probably heard of wedding photography, family photography, and portrait photography. But what exactly is personal brand photography? How is personal brand photography different from just getting a new set of headshots? What is it that makes a personal brand photoshoot so unique? We’ll answer some of the most asked questions below.
What’s the Purpose of a Personal Brand Photoshoot?
Business owners often think that why should one waste their money on photography when they can invest in something else. Can’t they just use their phones for their content and brand identity images? Well . . . not really. Can you your your phone? Yes. But when you come away from the phone – and partner with and plan your brand identity and content images with your photographer, the benefit outweighs the investment.
Personal brand photography communicates who you are to your audience. It portrays your own unique personality, position, and look. It goes beyond headshots or even personal portraits to tell a story about who you are, what you do, and what makes whatever you offer so great. That makes personal brand photography especially ideal for small business owners, entrepreneurs, freelancers, and professionals alike. It solidifies your personal brand and makes you more marketable.
No matter who your ideal clients are or the service and/or products you are selling, photographs are essential to building your brand. As a result, the business achieves success. It’s a good idea to budget for professional photoshoots.
What Qualities Should I Look for When Booking a Personal Brand Photographer?
While a personal brand photoshoot requires a lot of skills most photographers have, it’s important to find a professional photographer with specific personal brand experience. Personal brand photography goes beyond just capturing the right light, helping people pose well, and creating beautiful images. It’s all about finding a professional who gets your business, knows how to tell a story through photos, and understands what your photos will be used for. Pay attention to portfolio photos and don’t be afraid to ask a lot of questions during your consultation!
How Can I Prepare for a Personal Brand Photoshoot?
Preparing for a personal brand photoshoot is different from preparing for any other photoshoot. Sure, you’ll still want to make sure you look your absolute best on the day of. But you’ll also need to do some homework. In order to have a successful personal brand photoshoot, it’s crucial to know the story you want to tell, the target audience you want to connect with, and the way you want to come across. That will help you choose a location, decide what to wear, and even pick the photographer you hire. Does this seem somewhat vague? It is . . . every person and brand is different. Depending on you and your business, prep could mean a short strategy meeting and a couple wardrobe changes OR a few meetings, questionnaires, deep-dives, shot lists, various locations and timelines. That’s why it’s a good idea to pick someone that is ready to handle all of it and dedicated to spend the time with you to plan. Whether it be your photographer or branding specialist.
What Should I Expect from a Personal Brand Photoshoot?
After all the planning is done and it’s session day, you can expect to have fun! Now it’s play time. Take the plans and shot list and show the world who you are and what you offer. Your personal brand photos will capture what makes you unique. That means your photoshoot will involve less posing and more personality. The more pieces of yourself you bring to the photoshoot, the better — whether that’s with props, your wardrobe, models, or even your facial expressions. Expect the photoshoot to be collaborative, free, and really unique.
How Should I Use My Personal Brand Photos?
As fun and inspiring as the photoshoot itself will be, the beautiful photos you get afterward are the most important part! How you use your personal brand photos is up to you, but most use them on their website, across social platforms, in email newsletters, and even in physical business cards or brochures. It’s a great way to make sure your personal brand comes through across all channels. Think of the photos also as a base for favorite quotes or other texts.
Let’s talk more and get your personal business brand put together and out there so the world can get to know you and your business! Contact me today to get started! And save the date of April 14th for our three-part virtual Branding Workshop – hosted by Business Success Services and Cathleen McGrath Photography! Drop me a line and you will get notified when to sign up!