Tag: fountain valley photographer

Class of 2023 Senior Team – Early Enrollment

Posted on by Cathleen McGrath Photography

We are accepting applications during the month of January for our Senior Influencer Team! All those that sign up for the team in January will receive a 15% discount on the package of their choice – which will be discussed at a team meeting in February. Class of 2023 sessions will begin in March!

Side Note to Class of 2022

Schedule your senior session in January (to take place anytime between January and April 2022)
and you will also receive 15% off any package.

Have you ever wanted to learn more about how to leverage your personal brand . . .

You are in luck because I’ve created a guide geared specifically for your generation, so that you can learn how to do this in an organic way – that is uniquely YOU. All the influencers you see on Instagram started somewhere, and you have just as much a shot at that as they did; you just need to:

  • Decide you want to represent
  • Learn the principles
  • Focus and implement them
  • Stay authentically YOU throughout the process

The Senior Influencer Team isn’t just about being and learning how to be an influencer, it is about documenting your senior year in high school. This is a huge milestone that you have been looking forward to most of your school years. It’s a transitional time in your life and should be documented.

What is Included?

  • A full two-hour Senior Session
  • Custom designed 20-page LUXURY ALBUM with up to 20 images from your senior session (worth $900)
  • Social Media Mini Course
  • Makeup Party with Mia Vasquez and Mini-Headshot session for college apps and/or jobs/acting
  • Fall Theme Group Session
  • Holiday Theme Group Session and Party
  • BFF or Pet Session
  • Special Interest Session (stylized for each Team member)
  • Prom Discount & Priority Booking
  • Casual Cap & Gown Shoot before graduation
  • Social Media sharing files
  • Continued guidance all year on various topics: healthy skin, mind, body, college prep
  • Internship opportunities & lots of goodies
  • . . . and so much more

Life Doesn’t Stop for a Pandemic

Posted on by Cathleen McGrath Photography

I’m so over this whole COVID thing; I’m sure you are too. I’m over the conflicting information, the endless arguments of wear a mask – don’t wear a mask. Fourth of July canceled – how do you cancel the Fourth of July?! I’m over not being able to work with very many clients . . . or any. Don’t get me wrong – I want everyone to be safe and I’m totally down with following the guidelines and have been. I just mean I’m ready to work – it makes me sad and sometimes scared about income – or lack thereof. But as the bank commercial says, “There’s a crack in everything for a reason . . how else can the light get in.”

Canon Mark IV – Converted to Infrared – Location is Descanso Gardens

We are in a time of change and change is never comfortable. But for things to change – so so much needs to change – we must endure these pain points.

Last September I quit my full time gig to work on this business. I had just enough money to get me through one year. I basically took the last three months of 2019 off. I did several sessions and worked part-time at the law firm I just quit, but I also just existed. I was recovering from many years of grief-inducing events that I never really sat down and let myself feel and get through.

When I quit my “career” of 31 years to do this full time, I thought to myself, in an attempt to help me be brave with the leap, if I didn’t make a dime in 2020, I would be fine. I had enough in savings to get by. UH, I DIDN’T MEAN FOR IT TO HAPPEN!

Enter 2020 – It started off okay – things were looking positive and definitely moving in the right direction. Seeds were being planted, I had a coach helping me out and my community was growing . . .

Shortly before the “lock-down,” I decided to take over a studio space. “Well as usual, I have great timing!” I could have backed out of it. I could have said, “No, bad timing.” “I’ll just play it safe.” But at 56 I’m sick of waiting for this to happen! It’s now or never. I’ve waited and worked on this business for way too many years to even say. It IS time (whoa, I just heard Rafiki in my head).

Rafiki from The Lion King

Fortunately, I know several other photographers that I look to as mentors that started and/or sustained their businesses during some of the worst times in recent economic history and are thriving still today.

When this all happened, I was actually excited – giddy in fact. Prior to, I felt like I wasn’t getting any headway on building the structure of my business. I didn’t have my systems in place; my pricing firm; products I want to sell; etc. Then this happened and I felt like the world was literally put on pause for me to catch up. I was ecstatic! It truly felt like a gift.

Have I caught up? Well, for the most part, yes. It’s been fun putting together my studio and my office/client lounge. I have all the printables I need designed and printed. I have created and printed magazines. I have completely revamped my website; produced videos. Designed and ordered product samples. Put together mock-ups so you can see how your photographs can look in your home. I know how much I’m charging and why. But money is going in the wrong direction – well at least only in one direction.

Mock-Up in ProSelect

Each day is a different emotion. For the most part, I’m tootling along working on the business – nothing is ever completely done and ready to go in a business. Kind of like when to have a child – you’re never really ready. It’s rarely the perfect time. When I start thinking about designing special sessions – the when, what and where – I feel like “what’s the point?!” It’s hard to plan a party when you don’t know when it’s going to be.

It’s sad and discouraging. Will my business make it through this pandemic? What does our future look like? I don’t want to end up saying, “Well that was a huge waste of money and nothing to show for it.” Will I be the success story that I believe I can be? And God forbid what if I or my kids get sick?! Sometimes, frankly, I’m really depressed.

So, I just continue to put one foot in front of the other as if I’m going in the right direction. I guess that’s all we can do. That’s what faith is, right?

I am open for business and generally photograph out on location more than at the studio anyway, but the studio is safe and clean. And reveal sessions can be done remotely. We have options. I’m anxious for everyone to see and experience my studio, but I’m more anxious to just be out there creating and bringing people joy.

Here are some of the photos I’ve been able to do during this pandemic . . .

How to Style Your Photo Session

Posted on by Cathleen McGrath Photography

One of the most common questions people have when preparing for their photo session is what to wear and what to bring.  You want everyone in the photos to look their best, but you also want all the details in the photos to tie together so it looks cohesive and not overly matching.  These simple tips will give you a better idea on how you can style your own outfits, accessories, and props so that everything meshes, but still pays tribute to who you are as a family.

Styling Your Photo Session

  • Coordinate Colors

Most families tend to match their outfits by pattern or color but for the best results, you’ll want to skip putting everyone in matching clothes and colors and instead coordinate their outfits to play off one another.  Let one of the family members secretly be the star of the photo shoot.  Dress them in a patterned outfit that consists of at least three colors.  Keep the rest of the family’s outfits simple with pops of color that coordinate with the star of the show’s outfit.  And don’t forget to take the shoes into consideration as well.

  • Accessories

Think about adding hats, scarves sweaters, vests, jackets or even flowers to hold or put in the hair.  Consider accessorizing your kids in layers, textures and offer something for everyone to interact with.  You don’t want the accessories to overwhelm the photo, but they can be a great way to offer a lot of variety throughout your session.  Think of things that can be easily taken off or put back on.

  • Props

It can be easier to work with children especially if they have something to play around with or hold for some of the images.  Think about adding in some props that are meaningful to you and your family, maybe a favorite stuffed animal, family quilt or heirloom or even the family pet can be a great addition to your photo session.  When choosing props ensure that they fit in well with the photo session and coordinate with the colors in your outfits – no bright pink bottles of bubbles with an earth-tone outfit.  Nature’s decor like flowers, apples, or pumpkins are also a few great ideas for props.